Image

Basics: Image, AVA Publishing, by Gavin Ambrose and Paul Harris, featuring various projects (Matelsom, Toi Com Moi, Shadows), p.40, p.51, p.169, Lausanne, Switzerland, October 2005 (English)

|p.40, Matelsom: This is a series of mixed-media promotional designs, which FL@33 design studio produced for a print and online marketing campaign by Matelsom – a French e-commerce, furniture supplier. The mixed-media technique allows designers to exercise total control over photorealistic images and drawn elements in order to achieve a very stylish result. The examples shown demonstrate the variety of mixed-media illustrations that were used for advertisements, A4 envelopes and other communication pieces.
p.51, Toi Com Moi: These images are part of an advertising campaign created by Agathe Jacquillat from FL@33 for Parisian fashion label Toi Com Moi. The label designs colothing for parents and children so fathers and sons, and mothers and daughters can purchase items that match. The designs feature photographs of domestic life. The reportage images are spliced together to give a feeling of movement, much like that of a home movie, a device often used in cinema to suggest idyllic childhood days.
|p.169, Shadows: this piece of work, Shadows, is a view from the Eiffel Tower. Shadows can be used to add a dimensional layer that helps to locate or secure graphic elements within a design so that they do not appear to be free floating.