MMM Festival, Switzerland

Visual identity for the annual MMM-Festival, Musiques des Montagnes du Monde that took place in Anzère, Switzerland.
The MMM-Festival featured an eclectic mix of music from mountain areas around the world. The annual event was organised three times in three consecutive summers between 2008 and 2010.

The campaign 2010 introduced the newly developed triangular logo that was applied across all media including the 2010 version of the festival website, a billboard-sized banner, festival posters, postcards, button badges – all shown here – and the festival programme – all sporting a fluorescent green (Pantone 802) that was introduced and firmly established in 2009 as part of the festival's visual identity.