Logo, visual identity, leaflet, packaging

\/\/\/\ Waldruche de Montremy, Champagne bottle, Packaging Design

Modern identity for a new champagne brand, including a family shield redesign, a champagne brand identity with packaging solutions and a champagne logo system.

The visual identity system was created to encourage a playful treatment of various different patterns such as wallpapers that can be found in the Château du Montremy or maps of the property and surroundings .
For the launch of the identity we selected an original French “Toile de Jouy” as found in the Château.

Furoshiki Japanese bottle wrap folding technique using a square piece of printed sustainably sourced silk.
A sophisticated gift packaging is a customised paper bottle bag – enhanced with gold-foiled champagne logo and family shield and the red cuvée-exclusive pattern.
Customised tissue paper is offered as standard gift wrap for each bottle of champagne. Printed in gold on white, it only features the family shield.